Blendtec And Marketing – I Call It The Genius Smoothie

Blendtecs marketing department is very clever. If youre in marketing, you might consider their work genius.

The company is no more than 35 years old. Yet at the ripe age of 35, they find themselves competing with direct marketing titan Vitamix (a ninety year old staple) for the top blender brand in the land. This doesnt happen by accident.

It starts with a catchy marketing plan devised to appeal to the right crowd at the right time. Enter Will It Blend.

This marketing campaign fuses direct demonstration (taking a page out of the Vitamix book) with todays most recognizable and popular devices/artists and you have yourself a lead generation machine gun. That is exactly what Blendtec has done to draw interest to their Blendtec brand blenders. It wasnt just successful, it started a viral craze that catapulted Blendtec into blender stardom.

You cant simply have a smart marketing plan without a real product to back it up. The videos do the talking. Visual proof is very popular, even if (and I dont suggest you try this, really) you dont eat iPhones or iPads. The sheer power of Blendtec blenders are demonstrated in these videos by taking those devices, sticking them inside a new Blendtec blender and asking the viewing public if they think it will blend. Of course, the products do blend. In fact, they get shredded into a powdery pulp.

In an age where viral videos and visual confirmation are more important to the buying public than they ever have been, Blendtec could be considered pioneers of direct demonstration on steroids.

Blendtec blenders are much core than a gimmicky campaign. They happen to be a top choice of health food enthusiasts and raw food diet lovers and for good reason. They are one of the few brands whose blenders will shred almost anything into a pulp, making food simple to eat/drink and easy to digest. Blendtec blenders are simple to clean and easy to store away.

Blendtec reviews are rarely bad. They do offer five years on their warranty and have reduced the likelihood of returns by manufacturing a sturdy product right out of the gate. There are certainly more spokes to the Blendtec wheel than their videos.

When you are competing in the food service industry with a mega brand like Vitamix, you had better be multi-faceted in your business plan.

Blendtec does just that, and then some.

The videos of a Blendtec blender shredding action figures as the CEO read Justin Beibers autobiography is pretty hilarious. There is no doubt that Blendtec wins the Blendtec Vs Vitamixmarketing fight. Ill be interested to see if, and how, Vitamix responds.